82% of retail decision makers surveyed by Internet Retailing reported that having a broader and deeper range of products as compared to competitors was important.  

To do this effectively, retailers need to offer a broad enough assortment to entice and retain customers without having to take huge risks on new products.
Drop shipping solves the problems of uncertain demand and unreliable supply chains all while retaining a strong customer experience.  

This whitepaper looks at the benefits of intelligent range extension with particular focus on making the logistics of drop shipping work.