Customer Success
Deer Stags Strengthens its National Footwear Brand and Gets Closer to Customers with Innovation from CommerceHub

“We are adopting innovative ecommerce solutions built on the most extensive commerce network.”

Danny Muskat

SVP of Strategic Business Development


Customer Story

Comfort, value and style are the three qualities that Deer Stags footwear has built their products and their business on for decades. Providing their customers with shoes that feel broken in, even when they’re brand new. Offering the very best products, quality and service. And an emphasis on listening, to evolve their styles across the entire footwear line and stay closer to exactly what people want to wear, when and how they want to wear it.

Deer Stags offers hundreds of styles for adults and kids, from casual to dress shoes, hiking and athletic, slippers, sandals, boots and more. It is known for a focus on product innovation like memory foam and even vegan-friendly styles, and Deer Stag’s extensive range of footwear is sold by dozens of retailers across the U.S. as well as its own website. The company is recognized not only for its quality products, but for its agile and responsive operations and marketing.

Deer Stags has built a brand to last, and to grow the business and reach new customers in a rapidly changing and challenging market, the company has expanded its ecommerce capabilities and leveraged the benefits of an extensive commerce network.

“Our commitment to our customers includes being as close to them as possible, wherever and whenever they might be looking for our brand,” said Danny Muskat, SVP of Strategic Business Development, Deer Stags. “This means being on the shelves and websites of our large retailer partners, as well as our own drop ship and marketplace programs. It’s all about consumer choice and delivering the best possible customer experience. This is what drives us and drives our business.”

Deer Stags began working with CommerceHub in the early 2000s as it looked to innovate new online routes to market and extend its ability to reach more consumers for an expanding line of products. CommerceHub software solutions have enabled the company to build a strong drop ship business that is extending to a unified marketplace, and the extensive CommerceHub network is also helping Deer Stags connect with even more national retailers to enhance its already extensive roster of retail partners.

“Even with the biggest and best relationships we have, brick-and-mortar stores can only carry a certain amount of our product line, and to ensure we are providing consumers with the most choices wherever and however they choose to shop, we are adopting the most innovative ecommerce solutions built on the most extensive commerce network,” said Muskat.

“CommerceHub shares our customer-first philosophy and understands the importance of brand. And as we begin implementing our own marketplace as another go-to-market channel, this is tremendously important.”

CommerceHub recently introduced its Commerce Suite, offering both marketplace and drop ship capabilities in one easy-to-use solution with a single connection to an integrated commerce network. Now businesses can avoid the limitations of point products, and instead rely on a comprehensive solution designed to rapidly scale growth. In addition to being able to adapt more quickly to changing consumer demand and market trends, users can also more easily maintain control over their brand and customer experience.


About DeerStags

Deer Stags is committed to providing customers with the highest quality of comfort and customer satisfaction. Our family has been in the shoe business since the 1940s, and although much has changed since then, we are proud to have kept family values and tradition as part of the business. We pride ourselves on being a reliable source of footwear, and we strive to keep our prices affordable without sacrificing quality or comfort. Deer Stags continues to grow while adapting to changes in the industry, however the principles on which it was founded remain the same: comfort, style and value.