2020 Holiday Shopping Trends: COVID-19 Edition

Results from CommerceHub’s annual holiday consumer survey

2020 holiday season is beginning to look a lot different due to the ongoing COVID-19 pandemic. As retailers shift to accommodate a new kind of holiday shopping experience, CommerceHub surveyed more than 2,500 consumers between the ages of 18-74 across the United States to find out how the COVID-19 pandemic is changing consumers’ holiday shopping plans.

Notable holiday shopping trends include: 

  • More than 80% of consumers plan to holiday shop online.
  • Even with pandemic uncertainty, shoppers are still planning to shop deal days—Black Friday and Cyber Monday, but this year it’ll be online.
  • A product being in stock along with plenty of choices is the primary reason consumers say they’ll choose a retailer or brand to shop with this holiday season.
  • Electronics and video games and apparel and accessories topped the list for what consumers will be looking to gift this holiday season.
  • Consumers who prefer to shop in-person are more likely to shop at stores that require customers to wear a mask.

Complete the form to download your copy of the 2020 Holiday Shopping Trends, which features a bonus section that includes insights into how the COVID-19 pandemic is changing consumers’ holiday shopping plans according to their political party affiliation. 

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