Drapers: Marks & Spencer powering up the third-party brand infrastructure


During a panel discussion at Drapers Future of Fashion Conference, Marks & Spencer director of online and omnichannel Stephen Langford revealed the retailer’s growth strategy for third-party brands. Langford was joined on stage by Drapers deputy editor Gabriele Dirvanauskas and Aarthi Ramamurthy, chief product officer of ecommerce services provider CommerceHub, to discuss profitable marketplace models for retailers. M&S partnered with CommerceHub, which also services sportswear brands Under Armour and Adidas, to expand its product selection with a unified marketplace for all its 60 third-party fashion brands. CommerceHub enables M&S to sell third-party brands without handling inventory and fulfilment, and the retailer aims to expand its offering to 100 third-party brands in the near future, while also boosting customer engagement and experience.

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