With over a billion users, Instagram has a huge footprint and with that comes an opportunity for brands to market themselves in front of their loyal customers and new audiences. And with 130 million Instagram accounts tapping on a shopping post to learn more about products every month*, Instagram Shopping is one of the best ways to connect with new customers. 

CommerceHub is working with Instagram to give you another way to reach customers by connecting you to its all-new checkout on Instagram (in-app purchasing) capability. CommerceHub has been an exclusive integrator partner for the invite-only beta program.

Checkout on Instagram

While Instagram Shopping allows you to tap on a shopping post and learn more about products, checkout on Instagram takes it one step further enabling in-app purchasing. Instagram has opened checkout on Instagram as an opportunity for brands across all categories and will be placing a priority on brands with products in the beauty and fashion categories. 

Here’s how it works: 

• After discovering a checkout-enabled product in posts or stories, the option “checkout on Instagram” will appear when “Tap to view more details” is clicked 
• To place an order directly in the Instagram app, the customer fills out contact, shipping and payment information 
• Once an order is placed, the customer can view order status, estimated delivery date and tracking number, as well as cancel orders, initiate a return or request additional support from within the Instagram app