How to Capitalize on Google's New Shopping Actions Opportunity
Google’s new Shopping Actions program offers an easy way to reach more customers and maintain a competitive advantage. Another benefit? You add a new source of revenue and another channel for your customers to find your products and engage with your brand.
As customer expectations for wide product selection and fast delivery grow, drop shipping has become an important way for retailers and brands to quickly expand product assortment, improve availability and sidestep hefty upfront inventory costs.
- 68% of shoppers acquired through Shopping Actions are net new
- Existing customers spend an incremental 10% more after using
- Participating merchants see 30% increase in basket size YoY2
1. Mastercard Pre/Post Analysis of Shopping Actions Performance, June 2018/
2. Google internal data, Q1 2017 vs 2018 YTD